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KMID : 0858820120290040039
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Journal of Korean Society for Health Education and Promotion
2012 Volume.29 No. 4 p.39 ~ p.56
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Challenges and Future Directions for Health Promotion Practice and Research in Private Sectors : Focusing on the KAHP Experiences
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Cho Han-Ik
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Abstract
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Objectives: This paper aims to discuss the current situation of and future directions for health promotion practice(HPP) and research in private sectors in Korea.
Methods: Publications and web-site information of public health organizations, WHO-Health Promoting Hospitals member institutes, health/medical academic societies, and professional unities were collected and reviewed. Activities of Korea Association of Health Promotion(KAHP) were described in detail considering its leading role in health examination and promotion field in Korea.
Results: The most common HPPs in private sectors were health education and public health campaigns for the prevention and management of diseases. Tailored health promotion programs for lifestyle changes and longitudinal follow-ups were the routine process for managing high risk groups at KAHP. Health promotion research in private sectors have focused on identifying health problems and behavioral determinants, and planning, implementing and evaluating health promotion programs. The most serious issues in HPPs of the private sectors were limited budget and manpower along with a lack of public recognition and a system-level support.
Conclusion: To promote HPPs and research in private sectors, a system for financial sustainability should be introduced. They also need scientific evidence from research. ‘Borderline medicine’, a discipline specialized in management of high risk borderline group, could lead HPPs to sustainable private practices.
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KEYWORD
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Health promotion practices, Health promotion research, Private sector
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